The influence of packaging on the company`s image.

In the modern conditions of market development the company`s image plays a very important role, as far as when the customer knows some producers from the good side, he trusts them and buys his well-known and new products. The image of the company is a complex of cognitive and emotional notions of a client about the company and its products and services. It is rather difficult to earn good reputation among customers but it is easy to lose it. That`s why it is necessary to make the monitoring of attitude of population constantly. It is culture and service level, quality of the products, price, safety and uniqueness that create the image of the company. Also the packaging plays an important role.
How can the packaging influence image features of the company? It influences it directly with the first acquaintance, choice and buying, as far as the customer is able to estimate only the external part, i.e. the packaging, and not the product itself. In this case, most frequently the human psychology takes place. Unconsciously the customer chooses more bright and attractive goods, they capture the attention and make him buy it. That`s why before you go to the market with your new product you have to study not only all the features of the products of your main competitors, but also all peculiarities of their packaging. Than you should mind all their mistakes and make your product more attractive. Good packaging will give status to any product, it is especially important for the goods that are meant to become presents. The most profitable image you can create with the help of cardboard packaging, because it can become a canvas for any design ideas. For example, you can display any color palette, decorate the packaging with perforation, UV varnish, holographic and 3D images, that will certainly distinguish your product among other substitutes. The logo and trademark of the company are also the parts of its image and should be displayed on the packaging, on good seen place. The cardboard packaging will also create a good reputation for the company as for such that takes care of environment, because the material is safe and can be recycled.